--- new opportunities for cross-border assessment of the industry---

1: Market background

Founded in 1995, Amazon is the largest e-commerce platform in the United States; the world's second-largest Internet company; and to open a store on Amazon, products must be evaluated to improve Listing's ranking, gain exposure, and attract consumer demand

--- new opportunities for cross-border assessment of the industry---

2: The demand for evaluation is expanding

A review is when an Amazon seller contacts a buyer for a real deal. Home to provide products, buyers receive goods, the quality of their products, packaging, logistics and a series of services to provide a true evaluation. Data for January 2020 show that Amazon's top sellers in the US account for 49 per cent of China's top sellers, with an additional 200,000 expected by 2020. Data show that Amazon's U.S. site has net sales of more than $250 billion in 2019, and according to business people, 15 percent of Amazon's orders are measured. The increase in sellers means an increase in new products, which must be measured to increase exposure and ranking

--- new opportunities for cross-border assessment of the industry---

3: Increased profit and development space

At present, more and more Amazon businesses are Chinese and Chinese businessmen, and Chinese businessmen are smarter to make their own goods in various ways to sell quickly, thus driving the development of the industry as a whole,

Interested in learning with me

Evaluation projects, as long as patient learning can be done

Objective: To open five co-working studios, each with an annual profit of 1 million

Don't any tuition fees, as long as you study hard, you earn 1 piece I draw 1 hair

Say the important thing three times: no charge! No charge! No charge!

Now my studio wants to expand and I want to train some partners to work together, eggs can't be put in a basket right?

Give yourself a chance to learn and we develop together

First of all, I would like to share the lessons learned here:

Now part-time to engage in these less but does not represent the project is less, small to walk to make money to the financial project or a lot of money, but will not operate the words are useless;

Here are some ideas about merchants (not opening a shop is doing industrial support) of course some experience is also learned online,

First, let's start with the question of how to find it.

1)Facebook：

Facebook, the world's largest social media company, connects countless people, and the more people who do cross-border e-commerce, the more traffic it gets and the better it will be for sales. How do you use Facebook to add to your sales?

(1) Post product information on your profile:

It's like posting a dynamic in a circle of friends. The more friends you have, the more chances you have of generating an inquiry.

There are several factors to consider: First, Facebook doesn't allow a lot of strangers, where do your friends come from? The frequency with which you add friends should be well grasped. Second, your home page product information published more, will be blocked by others, just like we hate micro-business, brush screen will be offensive, pay attention to the degree of grasp. This method requires a long-term layout.

(2) Build an official fan page:

Self-built or agents to help you open a third-party fan management account, the essence is the same, all need to have a personal Facebook account first. Once you're creating a Facebook fan page, you need to advertise, and your primary goal is to get a lot of fans. This process requires a large budget.

How many fans will produce benefits, this to be integrated according to a variety of reasons, first of all, you need someone to take care of this page; It's not something you can do overnight, you've seen a company with more than 100,000 Facebook followers, all of which have been praised for spending money on ads, but whether it's posting product discounts or doing some activities, if no one is involved, the conversion rate is almost zero. So even if you have fans, it's not easy to get your fans to interact with you and pay your bill, and it takes a long time to run and invest.

(3) Find the relevant red person to publish product information:

It has proved to be one of the highest forms of short-term return on investment, and red man's fees are directly linked to the sales he brings. The stronger he is, the better you sell, and it's worth paying him more, so it's important to find the right person. Tutorial "Online Red Marketing: 90% of sellers unexpected play" will give you a detailed description of the search for overseas online red 3 ways and cooperation notes.

(4) Groups:

Most of the messages posted in groups need to be reviewed, and you can pick more groups that are dedicated to publishing product information. Second-hand groups or Canals or code groups, this is a common way for us to operate simply and invest less. Mainly or with the group management or group owner to deal with the relationship, so that you publish will not be reviewed or directly deleted.

Tips for running Facebook:

(1) Recommended Facebook page:

Create a Facebook page that typically chooses brands, product promotions, and not interest groups. Because interest groups have more restrictions on permissions, Facebook, after all, prohibits free self-promotion. The second is to enrich the content, if necessary, do some paid advertising promotion, slowly grow fans.

Learn to remind your fans to click the Like and share buttons. A fan page rarely interacts at first, so at this early stage, you can proactively send messages to your friends. Let them help with some topic discussions and finally give them a public reward.

Status-tagging is a good tool for tagging an author or a well-famous Facebook page to bring attention, but there are good reasons for tagging. For example, selflessly provide an article, but be true, and finally, fans will appreciate your sharing.

Use Facebook Directory and Facebook Search to search for the same Facebook pages as your market segment, or search for discussions about your business. Provide valuable things to these famous Facebook page and build trust and relationships with their administrators and members. You need to know them better before you let them access your page.

In addition, You can add the URL of Facebook and Twitter at the bottom of each blog post.

(2) Regularly update information:

Regularly update your profile page to keep it active, and you can write something in the input box at the top of the profile page, once a day or once a few days, but to make your page look compelling.

If you want people to like you, first of all, you want to be likeable, a cluttered Facebook page will immediately "drive away" customers. In the example of a Facebook page, high-quality content and active interactions make a good first impression. Other factors include the brand itself, constantly updated information, and active interaction between fans and admin.

(3) Form and join a group:

Build and join groups to expand your friends and influence. Groups are one of the core features of social networking sites, and to make better use of Facebook, it's recommended that you create groups that can filter content better. At the same time can also expand friends, expand the impact.

Facebook's list is different from Facebook's other group features (pages), and by clicking on the "more" link on the Facebook page, you can create a new group.

Note: No matter how familiar friends are also good, assessment should pay attention to one-time cooperation. Multiple words are easily associated. Because an account abnormal account often go to a shop to buy things, his account is closed if it may be linked to our account, so it is recommended to find evaluation sellers are a one-time cooperation can be. Now the assessment is becoming more and more strict, we try to develop a shot for a place habit, to avoid being found by Amazon evaluation.

2) Foreign friends and relatives to help:

Through relatives abroad, students studying abroad, working partners to introduce each other to help, let them evaluate at the same time introduce more people to help with the assessment, this assessment method has a high safety factor, but may be time-time-and-efforts to operate.

3) Collect customer information under competitor listing:

Tracking competitors listing the following review information, many are professional assessers left to evaluate, although many will block their own information, but there are still some sellers will leave their own Facebook and email, we can contact them.

4) Chinese Forum to find a reviewer:

Go to the foreign Chinese forum to find assessers, all kinds of bbs forum, we often organize activities on it, and communication is also very convenient, so through the Chinese forum to find evaluation is a very effective method.

5) Co-ed evaluaters:

Chickens lay eggs and eggs make chickens, the evaluating people know a lot of peers or relatives.

6) Peer exchange resources:

For example, I do Bluetooth headphones, you do audio, so can the two of us exchange evaluation resources? Make the most of your resources and share them.

7) Black Tech Climb Data:

We can use reptile software to crawl website information.

There are a few key points to focus on:

(1) Buyers do not give the seller account number review link:

Now Amazon detection is becoming more and more accurate, if his account often has off-site traffic such as Facebook, WeChat, email and other channels to enter, then Amazon will be highly suspicious of the reviewer to manipulate the suspicion, plus a daily test of 10 plus orders, it is easy to be sealed.

How to deal with it? Buyers are advised to take screenshots of their own review links, including history and do a good job of review links.

(2) Buyers do not place orders with the same store multiple times:

Complementary products can be ordered many times, such as buying a mobile phone with a mobile phone case, buying an iron pot with a pot shovel. But if a shop inside the next dozens of orders, the same product under 5, 6 orders, this buyer account number is easy to be sealed, our own seller account number is also easy to be linked.

(3) Buyers do not immediately after receiving the product to make a review:

Some Chinese sellers are rushing to evaluate products before buyers receive them, so blatant manipulation of the review, the seal is inevitable, because it is easy to be detected by Amazon. Usually real sellers will delay giving review until a week later. So I suggest that the evaluation after a week to give, out is not easy to be monitored by Amazon to it to evaluate the suspicion, there is another advantage is that it lets it go to the full use of our products to understand this product, such review quality will be higher. At the same time we sellers want to give them professional guidance, because only we are familiar with this product.

(4) Do not evaluate via virtual IP and multi-VPS:

It is very dangerous to measure with virtual IP registration and multiple VPS build-ups (a common way to measure companies), as long as the site, Amazon 100% can detect the evaluation. In the last three months, we have learned that many big sellers also because of the construction of VPS virtual ip to build small evaluation, such as Sevi, of course, I heard about this, but I suspect he is using the form of red envelopes, small and sell large on the review form, self-shipping, resulting in his large account are linked.

Therefore, it is not recommended to use the virtual IP registration small number to evaluate, which can easily lead to his account being detected by Amazon, resulting in the store being associated.

(5) Buyers must go in and buy through search keywords:

Buyers must go in and buy by searching for keywords, not by clicking on an off-account link. Just like we usually go to JD.com, Taobao shopping, are through the search keywords to go in, above gave everyone a VP review screenshot, which has a process guide to buy products. General sellers do not understand these processes, this time you have to teach them how to operate, I suggest first browse 2, 3 the same type of products and then click on our products, and then I suggest a product order control to 5 to 10 minutes, compared to 5, 6 products to place an order.

How do I resolve a product without keyword rankings? I suggest using long tail keywords to give buyers, if long tail keywords are not ranked, then give him advertising long tail keywords, generally through advertising are found. And through the ad click to buy, for our weight, CPC, Listing promotion is of great help. If you really can't even find the ad, then we tell him the key word of the store name, and after the search to make a comparison do not buy immediately.

With regard to the assessment, the following six points are re-emphasized:

(1) Don't give links to allow buyers to buy through search keywords:

Sellers do not directly contact the buyer to review links, to screenshot review information, profile information sent to us. If you click directly on the review link, it may result in the buyer's seal and the seller being judged to be evaluated.

(2) Control 20% to 30% retention rate:

Don't let the buyer 100% stay review, especially on the new Listing, generally recommended to 20% stay review ratio to do review, as for the 80% left comments behind is not to say give up, but to say clearly to the buyer, the follow-up is to return, and so we have more natural flow, the evaluation will be less, we can go back to the previous 80% of the comments.

(3) Don't rush:

Don't monkeys rush foreigners to leave comments, foreigners don't like to be bound. Sometimes the product is also a few dollars, don't because others don't immediately go to the comments to expose fraudsters in the group, this is not desirable, step by step with foreigners to communicate, the general problem can be solved.

(4) Do not use virtual IP evaluation:

(5) All five-star review is not desirable:

If each buyer is to leave five-star praise will make people feel too fake are measured, occasionally need to leave some 3 or 4 stars review, and more high-quality reviews and product quality improvement comments.

(6), do not transfer money in advance:

Once the early transfer buyer may run, it is best to wait until after the review before transferring to a foreigner. At the same time, remember to abide by the spirit of the contract, transfer money on time, otherwise cancel the order, or even be left poor evaluation will not be worth the loss.

How can I avoid being blackmailed by Amazon workers?

Look for assessers, you don't know me, I don't know you. The assessment is a gray violation, in addition to the visible police on duty (Amazon algorithm), we can not ignore the plainclothes (disguised assessor) fishing enforcement. We just don't get caught with the handle and the evidence. Hold on to the following three points:

(1) Don't use Amazon registered mailbox to register PayPal mailbox, also don't let their PayPal mailbox with their own brand keywords linked, not to use the seller's account tied credit card to bind similar to PayPal to pay the evaluator, seriously causing the store to close.

(2) Buyers do not screenshot back-office operations to sellers, such as transfer time to prove whether the order is a follow-up status, this suddenly exposed their seller identity.

(3) Do not use amazon registration address to register PayPal, because there is a check address when transferring, if you forget to check will be sent to the buyer, the buyer can report according to the address.

How to be skillful in conducting a review?

There are three situations in which foreigners are reluctant to stay:

(1) Really don't like the product, so don't want to spend time and energy to write.

(2) The evaluation is too quick and causes disgust.

(3) Unexpected circumstances result in no way to leave a review

Our reviews are skillful and generally have the following methods:

(1) Make friends with the evaluation buyer:

When the evaluation buyer received the product 5 to 7 days later, we can consult the buyer on the user experience of the product, at the same time as a friend to care about them, and make friends with them.

(2) Professional services:

Tell how to use the product better, including how to eliminate product defects. For example, Apple phones, when charging when they are almost no power on the phone comparison card, we told him that apple phones in the fast power, if not charging will be very card.

(3) San Gu Maoxuan:

With professionalism to treat each reviewer sincerely, give the most sincere advice, generally as long as Facebook corresponding to Messenger return visit twice, the reviewer will be willing to leave review, if still did not leave review, we can directly point out the theme of the third visit, with a sincere tone hope that he can give improved views on the product.

If you don't want to give review three times, you can basically give up, don't force and intimidate people, because he may report our account.

(4) Holiday Return Visits:

Holiday visits to reviewers, such as Black Friday and Thanksgiving, Halloween, can ask them about their user experience at the same time, ask if they have any interest in recommending to his friends to buy, do not easily let go of any of the reviewers.

(5) the tone is euphemistic, more concerned about more interaction.

If we are asked to write a review to the reviewer to comment on, we generally recommend that the comments include the following:

(1) the evaluation of the product packaging, specifications, structural holistic description;

(2) The product is different from the bright spots;

(3) the shortcomings of the product;

(4) Product use guide.

To achieve the above four points, not only reflects our good service attitude, but also shows that we want to improve the product, our professional spirit and skills and for the customer's thought of an attitude

Here are some ideas about buyers (not opening a shop is doing industrial support) of course some experience is also learned online,

First, real-life assessment:

This is Amazon's favorite rating for cross-border e-commerce sellers, but in fact the reality test can now be divided into two categories:

(1) True praise:

This is now the vast majority of Amazon cross-border e-commerce sellers demand, by some channels FB group Whatsapp group to find a real buyer who likes to send products, through a process of chat to facilitate the transaction - this supply and demand are not related to any problem, both buyers and sellers are happy.

Weight can not be guaranteed, after all, the quality of the buyer's account is also very different, this kind of similar professional assesser, the quality of this Amazon cross-border e-commerce account is uneven, in order to assess the list, but the advantage is that the evaluater will almost according to the requirements of Amazon cross-border e-commerce sellers and requirements.

(2) Real-life assessment:

This is the most real and most should promote the evaluation method, looking for real buyers overseas, after the service provider profiling screening the remaining majority of natural person buyers, the purchase of Amazon cross-border e-commerce accounts are their own common accounts, account security and weight are relatively high quality. The only difference is that this way of review is the buyer to really assess, he felt good to give Amazon cross-border e-commerce sellers a very satisfied review, but feel bad or even give bad reviews.

This is really want to do a good job of Amazon cross-border e-commerce sellers should learn from the evaluation, need to communicate with real buyers in advance, if there are any quality problems or where to improve can be left without comment, as feedback on the user experience to calculate.

Second, Youtube Red People Review:

Look on Youtube for products that have been evaluated by Red Man in the past, and then ask them to evaluate Amazon's cross-border e-commerce sellers' products, usually by making videos to explain the products, which will greatly improve the conversion rate and retention rate of Amazon's cross-border e-commerce sellers' products.

Third, direct comments:

Amazon's cross-border e-commerce sellers write Review directly for the product without buying it.

Fourth, the buyers of purchased products to evaluate:

Amazon cross-border e-commerce sellers can make this part of after-sales customer service, objectively can also guide users to stay evaluation. If buyers have left a 5-star feedback with a little guidance, hoping that Amazon's cross-border e-commerce sellers will make further statements about the product experience, perhaps a five-star positive rating will be born.

V. Self-support number:

In Amazon cross-border e-commerce platform does have some self-support number is good, even higher than the real human rights, if it is a full-truth simulation, the order more to leave less self-support number is no problem, but such a number is really very small, basically the next single stay a review of the number, after all, Amazon cross-border e-commerce sales number of the ultimate purpose is to stay evaluation, the weight of this account is relatively low. Self-support number can also be used as a reference, if Amazon cross-border e-commerce seller account itself is not a problem, the weight is not too considered can also be used for reference.

Online those tutorials that can make you rich overnight don't read, lest you go into the pit! Lest you get into the pit! Lest you get into the pit!

Interested in learning with me

Evaluation projects, as long as patient learning can be done

Objective: To open five co-working studios, each with an annual profit of 1 million

Don't any tuition fees, as long as willing to study hard, you earn a piece of my hair

Say the important thing three times: no charge! No charge! No charge!

Now my studio wants to expand and I want to train some partners to work together, eggs can't be put in a basket right?

Give yourself a chance to learn and we develop together